We offer you a broad array of brand protection solutions that will help you protect your brand from both existing and evolving counterfeit practices. Please contact your local representative for further information.
Brand owners face the serious issues of: Counterfeiting, Piracy and Diversion.
Counterfeiting poses the gravest risks in these five areas:
- Erosion of brand equity
- Loss of revenues and profits
- Damage of reputation
- Potential Liabilities
- Increased expenses (protection, investigation and litigation)
According to the U.S. Chamber of Commerce (USCC), counterfeiting costs the U.S. economy alone, between $200 to $250 billion per year. This problem not only affects brand owners, but also other players in the industry. According to the USCC, 750,000 workers have been displaced from legitimate businesses as a direct result of counterfeiting and piracy activities. These job losses result in wage losses which lead to loss of tax revenues for local, state and national governments, thus undermining the economy.